Beyond The Prompt - How to use AI in your company

What Happens When AI Adoption Actually Works? - with Eric Porres, Chief AI Officer of Logitech

Episode Summary

Eric Porres, Chief AI Officer at Logitech, returns to Beyond the Prompt to share what’s changed after another year of putting AI into practice. AI use has spread across the company, but the bigger shift is where it shows up: inside the workflows, meetings, tools, and habits that shape how people actually work.

Episode Notes

A year ago, Logitech had people experimenting with AI. Today, Eric says he can’t think of a single part of the company that isn’t building, exploring, or creating something with it.

Eric shares what helped make that happen. There’s a Build Advisor that helps employees figure out what to build and connects them with people who may have already worked on something similar. AI in Action moments are now part of company and leadership meetings. And before leadership presents to the board, there’s an expectation that their work goes through an AI Board Advisor first.

Henrik, Jeremy, and Eric also get into what comes next: how to measure whether all this AI activity actually creates value, why Eric built AI systems to manage his own information overload and sleep, and why creating something new should come with another question: what old report, process, or way of working can now disappear?

Key Takeaways

• Embed AI into how work gets done
  AI becomes more valuable when it’s built into existing workflows and expectations, rather than simply made available for people to use.
• Make AI adoption visible and repeatable
  Logitech keeps AI present through AI in Action moments, leadership routines, office hours, shared Gems, and a 175-person volunteer Champions Network.
• Build resources that help people help themselves
  Tools like the Build Advisor give employees a place to start, surface work that already exists, and connect them with colleagues who have tackled similar problems.
• Ask what you can stop doing
  Eric argues that every new AI-enabled artifact should come with another question: what old report, process, or way of working can now disappear?

Eric's website: porres.com/
Eric's LinkedIn: linkedin.com/eporres/
Logitech: www.logitech.com/

00:00 Embedding AI Into the Workflow
00:52 Meet Eric Porres
01:15 The Cambrian Explosion of AI
06:20 Measuring the Value of AI
11:16 The Build Advisor
16:12 Keeping Up With AI
19:43 Making AI Part of the Culture
21:37 The AI Board Advisor
25:51 Building an AI Champions Network
29:15 Eric’s Personal AI Stack
32:17 The AI Vampire Problem
40:59 Building a Deep Memory
46:49 What Can AI Help You Delete?
55:19 The Debrief

📜 Read the transcript for this episode: here!